Dave teaches golf. Every new golfer arrived the same way, as a name and an email, and the first paid lesson went to working out whether the problem was the driver, the contact, the short game or the decisions. Good coaching, spent on triage.
So the first funnel we built asks a golfer a handful of questions and puts them on one of four coaching tracks before they ever book. That funnel is running right now, and you can walk it yourself in about a minute. Nothing on this page is a mockup.
Funnel Factory is the same idea for any practice where the right next step depends on the answers. It does not care that the domain is golf.